
Michael Jordan denounces a Chinese company by irregular use of his name, also the company tried to use the names of his children for some commercials.
The basketball legend, Michael Jordan, began legal action against the Chinese sports brand, Qiaodan, by misuse of his name, said today his lawyer.
Former NBA player for the Chicago Bulls, argues that the name of the firm, "Qiaodan", was used without permission. Qiaodan means (Mandarin - English translation) "Jordan", the name of the player, accompanied by the number 23.
The Chinese company, which claims to have registered the trademark in 2000, is relatively unknown in the Asian country's market. This week has been informed by news the alleged interest of Qiaodan for securing a sponsorship deal with the new NBA star, Jeremy Lin.




